How to Prevent the Impact of Downtime With a Redundant Internet Connection

Posted by Sam Mountstephens on Oct 3, 2018 3:29:00 PM

Do you worry about network outages? Failed communications with your valued customers? Losing sales? If you're one of the unlucky companies that have been severely impacted by major network outages, then you understand the business impact, revenue impact and customer relationship harm caused by outages.

You know first-hand that the impact can be serious, and the recovery painful. All too often companies lack business continuity plans until it's too late. If you can acknowledge that an outage might happen, you can benefit from sharpening your pencil and getting to work on your redundancy plan.

The Need for Redundancy

Full redundancy for integral business operations is your first priority. For most businesses, a redundant internet connection is your starting point. Broadband connectivity is your lifeline to your customers, your brand, your operations, your data, and your revenue, especially if your business is based on e-commerce.

We all know there are many reliable broadband connections available to businesses such as T1s, DS3s and fixed wireless. But few recognize that all of these, except for fixed wireless are delivered via a single path and a single entry point.

Since cable and phone lines all share the same trenches or phone company facilities, if one line goes down, chances are they all will go down. For full broadband redundancy, you need reliable broadband connections that are delivered to you via diverse paths like wired and wireless. For example, fiber and fixed wireless represent an ideal combination.

Implementing a Diverse Pathway

The next deliverable for true broadband redundancy is the implementation of failover and load balancing protocols. Multi-WAN routers have the ability to re-route your inbound and outbound data traffic in case of failure. By setting up your failover procedures in advance, you can avoid downtime since your failover procedures will automatically re-route traffic to another healthy connection.

Load balancing is a technology that distributes network traffic, both inbound and outbound, over multiple active WAN links. Through load balancing, companies can also maximize their day to day bandwidth utilization of both broadband connections.


Although a redundant network can add to your monthly communications costs, in the long-run this will save your business from the severe impact associated with outages. If downtime occurs, a diverse and redundant setup will keep your business online.

One Ring Networks provides fiber and fixed wireless internet solutions, as well as a host of other connectivity services, to businesses of all sizes across California, Georgia, Texas, Maryland and Arizona. If you are seeking a highly reliable primary circuit, failover connection or a combination of the two, please contact our team today at 855-663-7464 or email


Topics: business internet, wireless bundle, redundancy, internet service provider