How SMBs Can Manage The Impact of Internet Downtime

Posted by Sam Mountstephens on Jan 22, 2018, 4:09:36 PM

Small and medium-sized businesses rely on the internet. So when the internet is out of action, these businesses suffer. Downtime is an issue that almost every organization has the misfortune of experiencing.

The primary cause of internet downtime is equipment failure or problems associated with equipment. Issues with service providers, human error and system attacks represent other common reasons for an outage.

Impacts of Internet Downtime

The lack of a reliable internet connection can result in catastrophic results for small businesses and their stakeholders. The vast majority of the losses associated with downtime relate to the reduction in employee productivity. Workers are unable to complete their regular tasks and operations are forced to cease.

Add to this, the growing use of cloud-based applications and software as a service (SaaS) applications such as Salesforce, Slack and Outlook. Inability to get online due to internet downtime means that employees are unable to reach these critical sites resulting in lost productivity.

Another major impact for SMBs is the potential lost revenue. When a company cannot respond to prospects or address an important client project for several hours at a time, the opportunity to do so will soon be taken from them.

The cost of fixing or replacing the failing equipment can also add to the overall impact of downtime. SMB’s are unlikely to have a knowledgeable IT professional on-site and ready to deal with the technical issues. This means that an outside expert would be required, contributing further to the financial woes associated with internet downtime.

How is Downtime Measured?

While the financial cost for each business will vary based on company size, the number of employees and the salary of these employees, according to a 2015 IHS study, North American companies lose up to $700 billion a year as a result of internet and IT outages.

Fortune 1000 companies are estimated to lose between $1.25 billion and $2.5 billion per year. That’s a lot of money. SMBs won’t expect to lose out on sums this size, but the scale of the potential impact is highlighted by these huge figures.

How to Reduce Internet Downtime

Unexpected downtime is always unwelcome possibility so there is a need to plan for it. There are two main methods that help with this, both of which are built on preparedness and proactivity

Managing and reducing internet downtime is essential for small and medium sized businessesThe first involves monitoring the network via outsourced IT experts. This eliminates the need to worry about potential repair expenses, lost work hours and missed sales opportunities. Outsourcing this responsibility to professionalsfor an agreed monthly fee helps to negate the threat of downtime.

The second option is to incorporate redundancy into the network. The argument here is that at some point, equipment is going to fail. Therefore to be prepared for this eventuality SMBs must have a diverse backup solution in place.

The key is to ensure that the backup offers redundancy. Many organizations install multiple T-1 lines believing that this will offer the protection required. However, if both the primary and backup solutions are pulling from the same place, when one goes down, the other will soon follow. The solution to this problem is simple - diversity.

One Ring Networks’ offers a range of comprehensive internet solutions to SMBs across California, Georgia, Texas, Maryland and Arizona. Our bundled fiber and fixed wireless internet solution helps to ensure redundancy and diversity for your network while our managed IT services method seeks to prevent any unexpected downtime.

If you have any questions or would like to know more about our services, please contact the One Ring Networks team at 404-303-9900 or email


Topics: downtime, wireless bundle, failover connection